Following the recent announcement of her North American tour, Little Simz returns to share a new music video for “Gorilla” from her highly praised album, NO THANK YOU, via AWAL. This latest offering also coincides with the physical release of the album, which is now available on CD & Vinyl via www.LittleSimz.com.
Little Simz tapped legendary director Dave Meyers to shoot the music video for the standout single that Pitchfork called a “retort against rap game bullshit,” while simultaneously noting that her performance on “Gorilla” was “the loosest Simz has sounded in years.” Little Simz has also partnered with Microsoft to create an interactive and truly unique experience for the viewer.
Powered by Microsoft Cloud and AI, the interactive music video combines imagery, colors and effects to compose a video that is different every time you see it. The specific details of the video are selected based on AI-assisted analysis of the song’s lyrics combined with the users’ selection of favorite lyrics and themes. Rather than distracting the audience from her sonic prose, the Azure Open AI models analyze the video’s creative layers to amplify her artistic range and message. The video will change in real time as the user expresses interest in different parts of the song, creating a one-of-a-kind interactive way to watch a special performance of the song.
Fans can also partake in this immersive experience in real life as installations will be launching tomorrow in Los Angeles and June 22nd in New York and London. Speaking of immersive real life experiences, Little Simz is set to take off on her North American tour later this fall. Starting on September 20th in Chicago the 10-date tour sees her hitting major cities across the continent for the first time since 2019.
Check out the interactive “Gorilla” video on gorilla.littlesimz.com and the full tour details below. Also, be sure to check with your local retailer or www.LittleSimz.com for NO THANK YOU physicals as well. Stay tuned for more from Little Simz.