Rating: 9/10 – EXCELLENT Album
Yaya Bey’s latest album, ‘Ten Fold,’ released on May 10, 2024, is a captivating blend of soulful reflexivity and sonic exploration. Building on the success of her previous works, “Remember Your North Star” and the EP “Exodus the North Star,” Bey delves deeper into themes of love, identity, and self-discovery with her distinctive voice and nuanced lyricism.
The album opens with “crying through my teeth,” setting an introspective tone with its hypnotic lament. This track, along with others like “east coast mami” and “sir princess bad bitch,” showcases Bey’s ability to weave deeply personal narratives with authenticity and vulnerability. The production throughout the album is a mix of jazz-inflected R&B and electro elements, creating a rich, textured soundscape that perfectly complements her lyrical depth.
One of the standout tracks, “chasing the bus,” has a dual meaning, reflecting both romantic disillusionment and Bey’s experiences in the music industry. This song exemplifies her talent for crafting relatable yet profound messages, urging listeners to find validation within themselves rather than seeking it externally.
Collaborations on the album, such as “so fantastic” featuring Grand Daddy I.U. and “eric adams in the club” featuring Exaktly, add diverse flavors to the project, enhancing its overall appeal. Each track contributes to an immersive journey through Bey’s artistic and emotional landscape.
“Ten Fold” is a testament to Yaya Bey’s growth and versatility as an artist. It’s an essential listen for anyone seeking music with substance and heart, providing a thoughtful exploration of life’s complexities through a soulful, contemporary lens.