The Weeknd has officially revealed the cover art for his highly anticipated album Hurry Up Tomorrow, now available for vinyl and CD pre-order. In honor of his one-night-only concert in São Paulo, Brazil, The Weeknd has launched a limited-edition XO merch collection, with 10% of net proceeds benefiting the BrazilFoundation’s Brazilian Soul Fund. The donations will go directly to supporting communities in Brazil impacted by natural disasters and economic challenges, focusing on helping the most vulnerable families in southern Brazil recover from recent floods.
Earlier this week, XO teased the new São Paulo merch collection on Instagram, where XO Records artist Chxrry22 and Brazilian model Nalu showcased looks from the 17-piece collection shot across São Paulo. The collection celebrates the São Paulo performance with a range of XO-themed items that pay tribute to the Brazilian flag, including ringer tees, women’s rally shorts, baby tees, traditional tees, cut-off tees, trucker hats, a snapback, and a hoodie. Available for a limited time, these exclusive pieces can only be purchased at the concert and online at YouTube + xo.store.