Los Angeles-based multi-instrumentalist Nate Sib blasts back onto the scene with his new single “keep it up,” accompanied by a trippy, neon-soaked video from director Chessa Subbiondo.
Fresh off stealing the show at Coachella as the surprise guest on 2hollis’s smash “afraid,” Sib flips the script with “keep it up” – a dystopian pop banger that pairs razor-sharp, sugar-high beats with his impossibly smooth, boy-band-worthy vocals. Equal parts underground dance fury and Top 40 gloss, the track draws on everything from Skrillex’s grit to Bladee’s cloud-rap shimmer, while never losing its melodic core.
This marks Nate’s first solo release since “tonight” debuted on Apple Music’s New Music Daily with Zane Lowe, and follows early breakthroughs like “why can’t you see” and the for you EP standouts “down” and “wish.” His last single “famous” helped land him a deal with Republic, and now he’s gearing up to flood 2025 with fresh music and his own headline tour.
After tearing up stages on the road with childhood friend and collaborator 2hollis, Nate Sib proves on “keep it up” that he’s not just a featured sidekick – he’s the main act. Strap in for a year of high-octane, genre-bending pop from one of L.A.’s most exciting new voices.