Today, fans can get an exclusive glimpse behind-the-scenes of the official music video for “Alone,” as Grammy-Award winning pop star Kim Petras and acclaimed video director Arrad provide insights in the latest episode of Vevo Footnotes.
In the episode, Kim shares her connection to the “Better Off Alone” sample used in the song and expresses her joy in having Nicki Minaj on-board with the German techy vibe in the music video. She shares her excitement about collaborating with Nicki and her delight when Nicki affectionately nicknamed her “Kim Petty.” Additionally, Kim reveals a hidden easter egg about paying attention to her fingernails in the video. Director Arrad discusses the stunning fashion and his standout moment featuring the marching band. He also mentions drawing inspiration from Europop music videos of the early 2000s, praises Nicki’s mesmerizing performance, and recalls the memorable laughs brought by Kim’s unexpected antics.
Below is a complete outline of “Alone” I Vevo Footnotes:
00:13 – [The writing process] started with a sample of “Better Off Alone” by Alice Deejay, one of my favorite songs growing up in Europe. I have many embarrassing and fun moments with friends to this song. – Kim Petras
00:33 – There is something special about the marching band scene – not only because of the stunning outfits, but because of the joy it brought to Kim. – Arrad (Director)
00:53 – I am with my stylist team 24/7. We love each other so much. Couldn’t do anything without them! – Kim Petras
01:14 – Inspiration was drawn from the quintessential early 2000s Europop music videos by artists such as Fedde Le Grand and Alex Gaudino. – Arrad (Director)
01:34 – I wanted a really German techy vibe, and was so happy Nicki was down. The harness was custom made by Zana Bayne. – Kim Petras
01:53 – I was thrilled to hear Nicki say my name, and was most proud she gave me the nickname “Kim Petty.” That is iconic. Now I will forever be Kim Petty. – Kim Petras
02:13 – Nicki constantly delivers a mesmerizing performance no matter what the shoot is. Every time I’ve worked with her it’s been smooth as butter. – Arrad (Director)
02:33 – [Regarding Easter eggs], all I’ll say is pay really close attention to my nails. – Kim Petras
02:53 – The most memorable laughs came from Kim’s unexpected antics, such as licking the clarinet or pulling quirky faces during her performances. – Arrad (Director)