Swede Pop-stress Grant – “Catcher In The Rye”

catcher in the rye, pop music, grant
With the release of her debut album In Bloom, which The Line Of Best Fit hailed as a “cohesive pop record on which every track feels like a tiny revelation,” Swedish artist GRANT has also unveiled a stunningly cinematic behind-the-scenes video of the album’s lead single, the sweeping sonic gem “Catcher In The Rye.” The video, which premiered on Billboard, was filmed in one take at Stockholm’s iconic Ingrid Studio co-owned by Björn Yttling (of Peter Bjorn & John) from which classic albums from the likes of Lykke Li and Franz Ferdinand were born.

Talking about the new video, GRANT tells Billboard, “I think the studio is beautiful. It’s got a nice vintage vibe and sort of invites you to make up drama. Just knowing who has played there before made it special. We decided on dressing up nice and the rest is feeling and doing our thing. I guess my music can be a bit cinematic. Playing live, it made sense to film it in one take.” Watch the “Catcher In The Rye” live video below:

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