Sellah hails from a culturally diverse background. In 2017, he sang on a commercial for a major brand, which was broadcast during Super Bowl LI, as well as streamed online at YouTube, where it amassed over 17 million views.
Aptly titled Shefik presents Invocation, the nationally-syndicated terrestrial radio show is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Each one-hour episode, executive-produced and hosted by media personality Shefik, highlights one relatable focal point (chosen by Shefik), along with an accompanying playlist of songs (curated by Shefik), encompassing a unique thematic concept that invigorates the audience with creative impact. Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on the weekly topic, as a supplement to Shefik’s engaging mindset. The radio show’s online hub at invocation.co serves as a conduit for discussion of the show, while featuring related videos and auxiliary content. The journey continues right here and everywhere.