FKA twigs Redefines Pop with ‘EUSEXUA’: A New Era of Sound and Self-Discovery

The essence of eusexua is that it’s impossible to stop talking about it. In the months leading up to her third official album—named after this self-invented term—FKA twigs has been defining eusexua not just through words, but through action. “Eusexua is for the girls who discover their true selves beneath the sharp point of a silver stiletto on a damp rave floor,” she declared in a hazy TikTok clip. Makeup artist Joe Brooks put it simply in a promotional video: “It’s the feeling of, ‘I’m that bitch.’” The concept is further reinforced in the title card at the end of the album’s lead track: “Eusexua is a practice. Eusexua is a state of being. Eusexua is the pinnacle of human experience.” But what exactly does that mean?

In a conversation on Vogue’s The Run-Through podcast, twigs described eusexua as a flow state—an almost meditative moment of pure clarity, when everything else fades away, and inspiration strikes. It’s that fleeting instant before a great idea emerges, when the mind is blank, yet elevated. Speaking to The Standard, she likened it to “the moment of nothingness before a surge of creativity, passion, or even an orgasm.” In short, eusexua captures the thrilling anticipation of something extraordinary that hasn’t quite arrived yet—a feeling of certainty mixed with uncertainty, the sweet spot where possibility meets inevitability.

That heady combination—knowing what’s coming yet having no idea how it will unfold—is what makes May feel like the best part of summer or why the ritual of anticipation can sometimes eclipse the experience itself. Eusexua is the rush of expectation, the cocktail of confidence and possibility that fuels desire. Unlike many pop music neologisms—think “Californication,” “Fergalicious,” “zig-a-zig-ah”—eusexua actually serves a purpose: it gives a name to an experience that’s both universal and elusive.

For proof, look no further than the album’s title track. Over a relentless, club-ready pulse, twigs sings, “Words cannot describe, baby / This feeling deep inside.” The music builds with the same sense of mounting anticipation that defines the concept itself. Twigs blends techno, house, garage, and drum and bass, all while maintaining a core familiarity—the bass hits just right, the beats land with precision. She masterfully balances innovation with pop’s tried-and-true formulas, striking a perfect balance between the new and the known.

While twigs may not fit the traditional mold of a pop star—her chart success has been limited outside of New Zealand—she continues to outshine many who do hold that title. With EUSEXUA, she’s creating a fully realized era—one that’s as much about sound as it is about aesthetic, right down to the striking, ancient Egypt-inspired hairstyle she’s been flaunting. This is more than an album; it’s a statement, a world of its own, and twigs is at the center of it, owning every moment.