New Music

READ: The Gaga Effect

  • August 19, 2013
  • 4 min read
  • 16 Views

lady-gaga-artpop-650-430AudioFuzzer News Flash:

This morning a music video for ‘Applause,’ the latest single from Lady Gaga, was released to YouTube (and premiered on every billboard in Times Square simultaneously). The video is quite a spectacle to be sure-it features Gaga in several fantastic outfits, performing well choreographed dance numbers, and singing inside an enormous top hat-however the more interesting news is that no one is talking about it. Well, maybe not no one, but definitely not the numbers you’d expect should be talking about it. In fact, I believe more people are still re-hashing the weekend drama between her and Perez Hilton, who may or may not have been stalking the pop artist in her Manhattan apartment building. As it stands, there have only been 18,000+ views of the video since it was released this morning. Unimpressive, to say the least.

Has something happened to the star power of ‘Mother Monster?’

The video:

First, this single is very very ‘safe’ by Gaga’s standards. Think back to how fresh ‘Bad Romance’ was when we first heard it, then listen to “Applause.” Sonically, the new work is on par with “The Fame;” it showcases nothing that we haven’t heard before and is built upon that ‘fame seeker’ conceit once again. For an album that is supposed to be pushing ‘art & pop’ boundaries through fashion, social networking, and musical experimentation, “Applause” is an odd choice to launch with. It is simply not ground breaking or artsy enough by itself to warrant any hype. It’s not bad, it’s just not great.

Second, before “Born This Way,” was released, Gaga’s critics warned that if Gaga didn’t rein her quirkiness into more focused expression, she would risk burning people out. In other words, too much weird can be a bad thing. It’s exhausting. Well, It appears as if they were right. ”Born This Way,” was a departure from the aesthetic of “The Fame,” but the direction alienated fans and didn’t bring in any new audience members. Now, she’s returned to a more focused touch, but it might be too late.

Third, as I mentioned above, the message of “Applause,” is perhaps too conceited to appeal to a wide audience. If she was singing, “I want you to feel the applause, the fame, the glory with me…” then maybe more people would be on board. Isn’t “ArtPop” supposed to be a socially-immersive experience? From what I’ve seen so far, it’s more of the same self-indulgent work that we’ve gotten from Gaga many times.

I believe those are the 3 main factors behind the disappointing sales and views of her latest single. That being said, I still admire her ferocious dedication to crafting something visually unique. “Applause,” is a masterwork in the music video medium, utilizing all of Gaga’s strengths. I’ve already watched it a few times and see something visually striking each time that I missed before. It’s layered with symbolism and new costumes, and enhances the quality of the single tenfold.

I think that “Applause” is quite possibly a genius move. I think that Gaga has created a meta-commentary on her fame, knowing full well how her numbers are going to turn out. I think her latest video is a subtly brilliant way of holding the mirror up to the music industry, and our expectations. I also believe that she’s doing whatever she wants because she can, and what says more about her artistry then that?

She released this video before “Applause” leaked last week:

I think Gaga is getting exactly what she wants. More to come, I’m sure.

 

 

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Chris Ryan

Chris Ryan is an accomplished promoter, event planner, producer, activist, counselor, poet and blogger. Within the course of two and a half years Chris Ryan has worked with some of NYC's most established promoters/event planners, been named 2007′s GaySocialite of the year, granted a promoter of the year award from NYC's most famous gay establishment, Splash. He's worked in some of NYC's top venues including; Avalon, Capitale, Cipriani, Cielo, Pacha, Element, Le Poisson Rouge, XL, G Lounge, Plumm, Hilton Hotel, Indigo Hotel, Spirit, Myst/Quo, Splash, The Ritz, Vlada, Roseland Ballroom, Heaven, etc. In 2008, Chris Ryan has begun to unveil some of the most innovative & unique parties New York City has ever seen. The Fusion events "fuse" together all disciplines of art into an event that remains diverse yet cohesive at the same time. ChrisRyanNYC.com won best gay promotions website from NYC Event Patrons in 2008 & he was granted an award from the Jim Owles Liberal Democratic Club, Gov. Patterson & Michelle Clunie (QAF) saluting him for his hard work in nightlife. Chris Ryan has also begun working with many renown companies, including; doctors, lawyers, physicians, modeling agencies & more. Chris Ryan has been responsible for wide-scale promotions for all these companies & generating tremendous business. Chris Ryan has even started to become National with events taking place in LA & Miami this year. In May of 2009 Chris Ryan received the very prestigious honor of being named a "40 Under 40″ Gays in America by the Advocate Magazine. He also created three successful parties that generated over 1,500 patrons each. In January of 2010 Chris Ryan was featured as one of the top promoters to look out for in Noize Magazine Chris Ryan joined forces with legendary promoter/event producer, Lee Chappell and created one of the most talked about events of all 2010, Desire @ Capitale. Chris Ryan and Lee featured one of the most outstanding artists NYC has ever seen, "Oh Land." Her performance coupled with an exquisite and unforgettable set design added to this extravagant event that held over 1,000 patrons in one of NYC's most successful PRIDE events! Chris Ryan then joined forces with legendary Pacha promoter, Rob Fernandez in addition to Jake Resnicow and Tommy Marinelli to bring one of the largest and most successful parties worldwide to NYC, MATINEE. The event on Governor's Island saw over 2,000+ attendees and one of the most ambitious productions ever. In 2011 Chris Ryan started Emerge Music Promotions with business partner Darren Melchiorre. Emerge Music promotions began signing artists with plans to develop and market the artists to the community at large. Emerge Music promotions has big events planned for 2012 and 2013. Chris Ryan debuted the IMAGE events which took place on top of two of NYC's most beautiful rooftop venues, Rare View and Indigo Hotel. The events were blogged everywhere and featured the fashion designs of several clothing designers, artists and photographers. Chris Ryan felt that fashion and art should be displayed at every event and attracted the likes of Malan Breton, Calvin Klein and even Katy Perry. Chris Ryan began an extremely successful event which incorporated the concept of a house party into a nightclub atmosphere. The event Twist'D at G Lounge has been one of the most talked about events in NYC and allows it's audience to play nearly-naked Twister, beer pong, flip cup & more with other attendees. Chris Ryan was granted an excellence in volunteering award from AVP (Anti-Violence Project) for all his efforts in supporting the organization. 2013 has a very promising landscape on the horizon and Chris Ryan is complacent in saying "you haven't seen anything yet!"

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